“You’re Too Expensive” — What We Really Hear When You Say That?

At Studio 91, we’ve heard it before:

“You’re too expensive.”

We get it. Budgets are tight, and every rupee spent on marketing is expected to generate results. But here’s the thing — that statement says a lot more than it seems to.

When someone tells us we’re too expensive, they’re not just commenting on our pricing. They’re telling us:

• They haven’t seen the value yet.

• They may be comparing outputs, not outcomes.

• Or they’ve been burned before by cheaper options that didn’t deliver.

Let’s unpack that.

💡 The Real Cost of Cheap Work

We’re not the cheapest agency. We don’t want to be.

Cheap work often comes with:

• No strategy

• Copy-paste creative

• Vague reporting

• No long-term growth plan

And in the long run? You spend more fixing problems than solving them upfront.

🎯 What We Offer Instead

At Studio 91, our pricing reflects:

• Real strategy, not fluff

• Top-tier directors, editors, and performance experts

• Platform-first thinking: we build for ROI, not just reach

• Creative that actually converts

You’re not just paying for a reel or a carousel. You’re paying for:

• Hooks that stop thumbs

• Ad spend that performs

• A brand voice that sticks

🔁 What We Say When You Say “Too Expensive”

Instead of defending the cost, we’ll usually say:

“Totally fair — we might not be the cheapest. But we’re obsessed with doing work that actually grows your brand. Tell us your budget, and let’s see if we can build a version that makes sense for both of us.”

We’re open to:

• Starter scopes

• Pilot projects

• Strategy-only engagements

• Tiered delivery options

What we won’t do is underprice ourselves to “win” a client.

💬 A Quick Thought Experiment

Ask yourself this:

Would you rather pay ₹1L for content that builds a ₹10L campaign?

Or ₹30K for content that gets scrolled past?

If you want the second, we’re probably not your agency.

🤝 If You’re Price-Sensitive, Talk to Us

Let’s be honest — not every brand is ready for high-quality production, performance marketing, or AI-generated campaigns at scale.

But if you’re early stage, we can:

• Start lean with editing, reels, or a brand audit

• Guide you through a launch strategy

• Build trust before scaling up

We’re not here to sell services. We’re here to build relationships — and help brands grow with integrity and bold creativity.

Let’s talk real goals, not just numbers.