Scriptwriting Isn’t Guesswork—It’s Research!

Why Studio 91 Crafts Smarter Stories, Not Just Prettier Films

At Studio 91, we don’t write scripts.

We build them—on blueprints of data, psychology, and science-backed insight.

Too many ad agencies treat writing like a game of darts. Throw a quirky line here, add a trend there, slap on a transition. But smart brands today know that storytelling isn’t fluff. It’s strategy.

🎓 Welcome to the Research Room

Before a single word is typed, we deep-dive into whitepapers, medical journals, government studies, and behavioral psychology sources to understand the real “why” behind your product.

Need to explain magnesium absorption?

We’re citing Lauterbach et al. (2020) and the NIH Fact Sheet on Dietary Supplements.

Selling clean skincare?

We’re referencing clinical dermatology studies and FDA guidelines on product labeling.

We use academic tools like:

• Harvard Business Review

• PubMed

• Google Scholar

• JSTOR

• APA and Harvard-style referencing

• Internal brand data, case studies, competitor analyses

Because what you say is only as powerful as how well you know what you’re talking about.

🧠 Real Facts = Real Conversions

We’re not just putting “1000mg” in a script because it sounds impressive.

We explain how bioavailability works. Why curcumin with piperine is better absorbed. Why ashwagandha KSM-66 is clinically superior.

Every time, our writing process starts with one question:

What do your customers actually need to understand to trust you?

🧾 And yes, we footnote.

Our decks and scripts include citations.

Your brand’s claims deserve to be bulletproof. Especially when the camera starts rolling.

Because when you tell a story backed by research, you’re not advertising. You’re educating.

And educated audiences don’t scroll past. They convert.

Want a script that can survive scrutiny?

Let’s talk.

Visit www.thestudio91.net

We do the homework—so your brand gets the credit.